Customer-Focused Content Marketing that Drives Growth
Hello there! I’m Segun. I help SaaS brands and B2B companies offering digital services to generate leads and revenue by creating and executing customer-focused content strategies.
Pieces of Long-form Content Written
%
Increase in Client Revenue
Views and Engagements Generated
Customer-Focused Content Needs a Brand New Perspective
Most marketers often mistake audience-focused content for customer-focused content. The problem with this misconception is that content marketing efforts don’t lead to satisfying results. So, I re-examined old concepts and workflows that confused both ideas for each other and created a framework for developing and executing a truly customer-centric content marketing strategy.
Worked With or Featured In
Collaborate With Me To:
Engage Your Customers At Different Stages of their Buyer's Journey
No matter the stage of your buyer’s journey, I’ll guide them to you and maintain TOMA.
Provide High-Quality Product Education to Your Customers
Reduce time spent answering questions with a detailed library of educational content.
Free Up Your Time and Focus Where You're Most Needed
Concentrate on managing your team and business. I’ll keep your customers engaged.
Invest in a Sustainable Long-Term Marketing Campaign
LinkedIn and Facebook ads are temporary. Content marketing is forever.
What I Can Do For Your Company
Content Strategy
I create in-depth customer-focused strategies to guide your content efforts and achieve marketing goals.
Content Creation
I develop outstanding long-form content that drives desired action.
Content Distribution
I leverage owned and paid channels to get your content to your target audience wherever they are.
Case Study: Automata
Automata is an AI-assisted MarTech company that has worked with agencies, startups, and Fortune 50 companies. In the six months of our collaboration, among other achievements, we created and executed a strategy that guided Automata’s content creation and gave it focus, redesigned the website with fresh new copy that helped the target audience understand our value proposition much better, and outranked companies like Semrush, CoSchedule, Content Marketing Institute, HubSpot, etc. on Google’s front page.
How It Works
Step 1: Outreach
You reach out to me with your content marketing projects, ideas or needs.
Step 2: Free Consultation
I have a conversation with you to align on the finer details of our engagement.
Step 3: Execution
After agreeing on the specifics, I get to work creating and executing the strategy.
I’m Obsessed With Impactful Content
Since I started content marketing in 2018, I have authored multiple Google first-page articles, improved web traffic by up to 200%, deployed content strategies that exceeded sales projections by 80%, and so on. Now, four years later, I’m still pumped at the idea of using content to drive action.
What People Are Saying
Let’s Create Something Worth Talking About!
I help B2B companies offering digital services and SaaS brands to create and execute customer-focused content strategies that drive growth.
Services
Content Strategy
Content Creation
Content Distribution
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