Customer-Focused Content Marketing that Drives Growth

Hello there! I’m Segun. I help SaaS brands and B2B companies offering digital services to generate leads and revenue by creating and executing customer-focused content strategies.

Pieces of Long-form Content Written


Increase in Client Revenue

Views and Engagements Generated

Customer-Focused Content Needs a Brand New Perspective

Most marketers often mistake audience-focused content for customer-focused content. The problem with this misconception is that content marketing efforts don’t lead to satisfying results. So, I re-examined old concepts and workflows that confused both ideas for each other and created a framework for developing and executing a truly customer-centric content marketing strategy.

Worked With or Featured In

Business Insider Africa
Insight Publicis
Media Gearheads

Collaborate With Me To:

Engage Your Customers At Different Stages of their Buyer's Journey

No matter the stage of your buyer’s journey, I’ll guide them to you and maintain TOMA.

Provide High-Quality Product Education to Your Customers

Reduce time spent answering questions with a detailed library of educational content. 

Free Up Your Time and Focus Where You're Most Needed

Concentrate on managing your team and business. I’ll keep your customers engaged. 

Invest in a Sustainable Long-Term Marketing Campaign

LinkedIn and Facebook ads are temporary. Content marketing is forever.

What I Can Do For Your Company

Content Strategy

I create in-depth customer-focused strategies to guide your content efforts and achieve marketing goals.

Content Creation

I develop outstanding long-form content that drives desired action.

Content Distribution

I leverage owned and paid channels to get your content to your target audience wherever they are.

Case Study: Automata

Automata is an AI-assisted MarTech company that has worked with agencies, startups, and Fortune 50 companies. In the six months of our collaboration, among other achievements, we created and executed a strategy that guided Automata’s content creation and gave it focus, redesigned the website with fresh new copy that helped the target audience understand our value proposition much better, and outranked companies like Semrush, CoSchedule, Content Marketing Institute, HubSpot, etc. on Google’s front page.

How It Works

Step 1: Outreach

You reach out to me with your content marketing projects, ideas or needs.

Step 2: Free Consultation

I have a conversation with you to align on the finer details of our engagement.

Step 3: Execution

After agreeing on the specifics, I get to work creating and executing the strategy.

I’m Obsessed With Impactful Content

Since I started content marketing in 2018, I have authored multiple Google first-page articles, improved web traffic by up to 200%, deployed content strategies that exceeded sales projections by 80%, and so on. Now, four years later, I’m still pumped at the idea of using content to drive action.

What People Are Saying

Segun’s engagement with us started out with a 6-month commitment. In that time, he created an impressive content strategy that truly shaped our inbound marketing efforts with enough content ideas and topic clusters to last us months. I do think this has been a fruitful partnership. Overall, I’m happy with the work that Oluwasegun produced for us. The research is solid, the content ideas are spot on, and it is clear that he spent a lot of time on each piece. What’s more, his communication throughout the process was professional and timely, making it easy to work with him as required.

Andrew Fraine

Co-founder, Automata

Segun’s writing and ability to create great content has clearly evolved over the years and he has established himself as a professional in the content marketing field. It’s the reason we were happy to accept him as a contributing writer on Business Insider Africa and would always be happy to give his expertise and thought leadership pieces an audience.

Victor Oluwole

Head & Editor, Business Insider Africa

Segun has been an absolute gem! He asked all the right questions, was responsive, and was a pleasure to work with. We’ll definitely consider him for future work in our agency.

Edan Ben-Atar

Founder, Weblime

We partnered with Segun for well over a year to create content for our clients. His writing and versatility with content is excellent, he always seemed to ask the right questions before working on briefs and he required almost no review on the vast majority of his work before publication. It didn’t take long before he was assimilated into the company as a fulltime Managing Editor and, all things considered, it would be a pleasure to keep working with him. I would certainly recommend.

Aleks Ivan

CEO, Media Gearheads

Segun’s engagement with Insight Publicis lasted three months. He was a very valuable asset to the team. We collaborated with digital strategists and other content creators on a number of marketing campaigns. The content and ideas he was directly responsible for generated at least 115,000 views and engagements across relevant channels as at the last time of reporting on the campaign

Sule Anakhuagbor

Former Senior Digital Art Director, Insight Publicis

Segun started out with us by working with the in-house marketer on our web copy. He understood that we were targeting high-profile clients and decision makers who would turn away at the slightest sign of mediocrity in value proposition. With that understanding, he adjusted our web copy to satisfaction and kept giving feedback on relevant parts until they came out crisp and clean. Shortly afterward, we offered him a long-term contract as a content strategy consultant with our company.

Dominion Ubah

Co-founder, Purplegate Technologies

Let’s Create Something Worth Talking About!

I help B2B companies offering digital services and SaaS brands to create and execute customer-focused content strategies that drive growth. 


Content Strategy

Content Creation

Content Distribution


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