My Story

Before I officially carved out a niche for myself in content marketing, I discovered my passion for writing and storytelling at 13. Cliché? Yeah, I know. The only electronic gadget I could really call my own back then was a tiny little 5-inch smartphone that my family used to reach me when they needed to. So, no computer-assisted writing for me unfortunately. Still, I was incredibly happy filling out all 60+ pages of my spare notes with what I soon realized was teen fiction. I showed it to a bunch of my friends and they all seemed to love it, including that one girl who never did return the only copy of one of my handwritten short stories.

Fast-forward to 2018. I was older and wiser-ish. I landed my first content role – an actual opportunity to use my writing to inspire customer action and drive business growth. Not gonna lie, I was incredibly psyched and I relished every word I typed into that ol’ CMS, even though it did take a while to figure out its bells and whistles. As I often do, I learnt quickly and, between then and now, I’ve worked with much larger companies across the world and I’ve occupied equally larger roles. I’ve also been published on Business Insider Africa, planned and executed a content strategy that led to an 80% increase in revenue and collaborated on a project that generated 115,000 views and engagements.

The Person. The Interests. The Name.

Today, I’m still just as psyched to help SaaS brands and B2B companies offering digital services to achieve their marketing goals.

But when I’m not doing that, you’ll likely find me burying my face in a good fictional book. Some non-fictional ones aren’t too bad either. Shout out to Mark Manson in that regard.

Alternatively, you’ll find me button-mashing my way out of every boss battle in any given video game or streaming Spotify’s recommended playlists for eight straight hours. The algorithm is surprisingly good at finding what you like. But, I don’t suppose my neighbors always enjoy listening to me switch between Ludovico Einaudi, Andrew Hozier-Byrne, and Aurora Aksnes for that long.

That said, in case you were curious about the name, I’ll split it in two. My own name – Segun – roughly translates to Victor. The company name, Beagital, is a combination of two words – Beacon + Digital. If you’re familiar with sea travel or have just seen enough movies with ships, you’ll probably know that beacons help to guide sailors on their journey, especially at night or during storms. Similarly, my humble mission is to use thoughtful content to guide your customers to your brand as the solution to their problems in today’s vast digital ocean. 

Why Choose Me?

My service and pricing page already covers much of this in detail. But, I’ll give you the summary again and a little extra just because

• • Above all else, I understand that your product wasn’t built just to rank on Google. It was built for your ideal customers. So, instead of simply burying my face in SEO tools, I get to know your ideal customers, their motivations and challenges. I put them at the center of the strategy and create content that resonates with them, making them much more likely to consume, engage and, most importantly, purchase.
  • I have spent the last five years honing my skills and gathering experience that would be incredibly useful to the strategy and execution process of your content marketing efforts. What’s more, I have an academic background in communication, having spent four years in the university getting the degree.
  • I am familiar with the content needs of B2B service providers and SaaS companies. The best practices for creating great content aren’t particularly new to me and the technical parts don’t scare me either. 
  • Finally, I genuinely care about seeing your business grow. You see, nearly everything you see on this site and in the majority of my journey as an independent content marketing specialist was built on an SaaS platform, including the illustrations that look more like a throwback to my teenage years. I understand that you have business goals to meet and you cannot afford to throw your money out every chance you get without actually receiving value for it. It’s why my process is optimized specifically for you and you can always expect nothing short of the best alongside excellent communication throughout the process.

Honestly, I just want to see you win. Lofty and idealistic as it might sound, it is true. To prove this, in the next section, I’ll practically give away all you need to know about creating a customer-focused content marketing strategy for yourself.