Customer-Focused Content that Generates Results

Here, you’ll find a small selection of some of the projects I’ve taken on. Reach out to find out what I can do for you.

Featured Project

Case Study: Automata

Automata (B2B SaaS) is an AI-assisted MarTech company that has worked with agencies, startups, and Fortune 50 companies. Our partnership began in Q1 2022. In the six months of our collaboration, we created and executed a defined strategy that guided Automata’s content creation and gave it focus, redesigned the website with fresh new copy that helped the target audience understand our value proposition much better, and outranked companies like Semrush, CoSchedule, Content Marketing Institute, HubSpot, etc. on Google’s front page.

Should you Use LinkedIn in Your Content Distribution Plan

Trusted Partners

Brands I’ve Worked With

Here are a few brands that have admired my work enough to collaborate with me or feature my work over the years.

Business Insider Africa
Insight Publicis

My Approach to Customer-Focused Content Marketing

In this definitive guide to customer-focused content marketing, I explain how your audience (people currently consuming your content) is vastly different from your customers (people interested in buying your product) and how you can develop a truly customer-centric content strategy that drives growth. The thoughts here mirror my experience and content marketing process as well.

What People Are Saying

Segun’s engagement with us started out with a 6-month commitment. In that time, he created an impressive content strategy that truly shaped our inbound marketing efforts with enough content ideas and topic clusters to last us months. I do think this has been a fruitful partnership. Overall, I’m happy with the work that Oluwasegun produced for us. The research is solid, the content ideas are spot on, and it is clear that he spent a lot of time on each piece. What’s more, his communication throughout the process was professional and timely, making it easy to work with him as required.

Andrew Fraine

Co-founder, Automata

Segun’s writing and ability to create great content has clearly evolved over the years and he has established himself as a professional in the content marketing field. It’s the reason we were happy to accept him as a contributing writer on Business Insider Africa and would always be happy to give his expertise and thought leadership pieces an audience.

Victor Oluwole

Head & Editor, Business Insider Africa

Segun has been an absolute gem! He asked all the right questions, was responsive, and was a pleasure to work with. We’ll definitely consider him for future work in our agency.

Edan Ben-Atar

Founder, Weblime

We partnered with Segun for well over a year to create content for our clients. His writing and versatility with content is excellent, he always seemed to ask the right questions before working on briefs and he required almost no review on the vast majority of his work before publication. It didn’t take long before he was assimilated into the company as a fulltime Managing Editor and, all things considered, it would be a pleasure to keep working with him. I would certainly recommend.

Aleks Ivan

CEO, Media Gearheads

Segun’s engagement with Insight Publicis lasted three months. He was a very valuable asset to the team. We collaborated with digital strategists and other content creators on a number of marketing campaigns. The content and ideas he was directly responsible for generated at least 115,000 views and engagements across relevant channels as at the last time of reporting on the campaign

Sule Anakhuagbor

Former Senior Digital Art Director , Insight Publicis

Segun started out with us by working with the in-house marketer on our web copy. He understood that we were targeting high-profile clients and decision makers who would turn away at the slightest sign of mediocrity in value proposition. With that understanding, he adjusted our web copy to satisfaction and kept giving feedback on relevant parts until they came out crisp and clean. Shortly afterward, we offered him a long-term contract as a content strategy consultant with our company.

Dominion Ubah

Co-founder, Purplegate Technologies

Let’s Create Something Worth Talking About!

I help B2B companies offering digital services and SaaS brands to create and execute customer-focused content strategies that drive growth. 


Content Strategy

Content Creation

Content Distribution


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